About Us

In 2017, one of our founders uncovered a niche gap in the online marketplace; and began marketing problem solving solutions to our real heroes, mothers (and their bundles of joy). During the journey, our co-founder stumbled upon an incredible range of unique, unseen and you could say ‘Uncommon’ products – many of which are never found by its target audience – YOU!

Amazed by this gap, our quirky and misfit founding team of three have come together to bridge the gap. Our founding team consists of entrepreneurs and friends from different industries – a diamond trader by profession who has launched businesses in the entertainment as well as founded a successful baby focused online store; a design professional with several years of experience in working in a graphic design agency, who is now servicing reputed clients now as an independent designer; and a financial services professional with over six years of experience in multinational professional services companies.

Our core values

Be Adventurous, Creative, and Open-Minded
Create Long-Term Relationships with Our Customers
Pursue Growth and Learning
Inspire Happiness and Positivity
Make Sure Our Customers are Pleased

Keep in contact with us

We're continually working on our online store and are open to any suggestions. If you have any questions or proposals, please do not hesitate to contact us.

Our partners

We work with the world's most popular and trusted companies so that you can enjoy safe shopping and fast delivery.